Why have platforms shifted to 9:16?

Why has every platform shifted to 9:16? Because the medium now dictates how we communicate — and how we think.

McLuhan saw this coming in the 1950s: “The medium is the message.”

Today, the message is engineered for maximum scroll, not maximum meaning.The industry pushes quantity over quality. But is that actually good for us?

Sometimes the only way to reclaim agency is to pause.