We used to sort people into neat generational boxes. Boomers. Gen X. Millennials. But that model is breaking.
The same person can behave like Gen Z on TikTok, Gen X at work, and a Boomer when making financial decisions – all in the same day. So the question isn’t which generation your customer belongs to.
It’s who they are right now, in this context, making this decision. Behavior changes faster than generations ever could.
