Baseline Noise

Where in your life have you been quietly optimizing for frictionless?

Artist dates aren't just for artists.

Two hours. No phone. No agenda. Just notice things.
That's where your best ideas actually come from.

Try it this week, then tell me what you noticed.

Madonna, at Coachella this year: "I came to Earth to be a doer not a watcher." The Hollywood Reporter

She was talking about looking out at a sea of phones during her own show and not being able to see a single face.

Recently, attendees were forced to place their phones and

The one thing every human being will face is also the thing many of us avoid thinking about.

Mortality is our only certainty, yet it's incredibly difficult to confront because it forces us to face the unknown. In this clip, we explore why fear of death shapes so much of how we