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Why have platforms shifted to 9:16?

By: David Werdiger
Uncategorized
Dec 12
1 min read

Why has every platform shifted to 9:16? Because the medium now dictates how we communicate — and how we think.

McLuhan saw this coming in the 1950s: “The medium is the message.”

Today, the message is engineered for maximum scroll, not maximum meaning.The industry pushes quantity over quality. But is that actually good for us?

Sometimes the only way to reclaim agency is to pause.

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Productivity culture runs like a hamster wheel. It just keeps running, at the same pace, going nowhere.

Do you manage your time like a hamster wheel or do you put a training program in place and find time to rest?

There's a scene in "Mad Men" where Don Draper is asked what he thought about Hawaii, and instead of talking about beaches, he talks about becoming someone else. Not a version of himself with better tan lines and a Mai Tai. A different person. One who, for a few days, didn't miss

I recently took one of the best holidays of my life, and I never left the resort.

Turns out the destination is beside the point. What you're actually chasing is a change of pace, and if your holiday runs on the same schedule as your working week, you've just moved the treadmill

We have strategies for our careers, our finance, our help.

Pleased to announce a program to help answer an important question: “what’s your strategy for your time?”

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