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Why have platforms shifted to 9:16?

By: David Werdiger
Uncategorized
Dec 12
1 min read

Why has every platform shifted to 9:16? Because the medium now dictates how we communicate — and how we think.

McLuhan saw this coming in the 1950s: “The medium is the message.”

Today, the message is engineered for maximum scroll, not maximum meaning.The industry pushes quantity over quality. But is that actually good for us?

Sometimes the only way to reclaim agency is to pause.

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A friend who observes the Sabbath said something to me recently that hasn't left my head:

"A day without the phone is better than a holiday with it."

No notifications. No scrolling. No half-presence while your mind is somewhere else. Just one day, fully here.

We spend so much

The biggest mistake in succession planning?

Assuming the baton can be handed off when the time comes.

Great transitions happen long before the handoff.

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